The Trust Journal

AI Is Repricing Tech Stocks. Why Valuations Could Fall Further.

By Marcus SterlingMonday, February 23, 2026
4 min read 2 views

The Shift in Tech Market Sentiment

The technology sector is currently undergoing a significant shift as investors move from broad excitement over Artificial Intelligence (AI) to a more critical evaluation of individual business models. For much of the past year, the promise of generative AI boosted the entire sector, but recent market data suggests that the narrative is changing. Investors are no longer rewarding every company that mentions AI; instead, they are beginning to identify which firms might be replaced or diminished by the technology [1].

This "repricing" phase is causing a ripple effect across the stock market. While a handful of hardware giants continue to see gains, a growing number of software and service-based companies are facing downward pressure. The market is increasingly concerned that the very tools these companies are building could eventually automate away their primary revenue streams, leading to a more cautious approach to tech valuations [1], [2].

Disruption Risks and Market Reactions

The decline in tech stocks is largely driven by fears of total disruption. As AI models become more capable of performing complex tasks, such as coding, customer support, and content creation, the companies that traditionally charged high fees for these services are under fire. Financial analysts note that the fear of AI disruption is hitting more companies than previously expected, creating a wider gap between the winners and losers of the digital age [2].

Recent earnings reports and market performance indicators show that even established players are not immune to these fears. When a company reveals that AI is slowing its growth or compressing its margins, the market reaction is often swift and severe. This trend suggests that investors are becoming less forgiving of companies that cannot clearly demonstrate how they will survive and thrive in an AI-dominated landscape [2].

Why Valuations Could Fall Further

Despite the recent sell-offs, some experts believe that tech valuations have further to fall. Many stocks are still trading at high multiples based on historical growth rates that may no longer be sustainable. If AI truly lowers the barrier to entry for software development or commoditizes certain services, the profit margins that investors have come to expect may permanently shrink [1].

Furthermore, the capital expenditure required to stay competitive in the AI race is massive. Companies are being forced to spend billions on chips and data centers, which can eat into free cash flow. If this spending does not lead to immediate and substantial revenue growth, the "repricing" of these stocks will likely continue until valuations reflect a leaner, more competitive reality [1].

What to Watch Next: The Great Separation

As the market moves forward, analysts expect to see a "great separation" within the tech sector. On one side will be the infrastructure providers—the companies building the "shovels" for the AI gold rush. On the other side will be application-layer companies that must prove their software offers unique value that cannot be easily replicated by a generic large language model [1], [2].

Investors should keep a close eye on upcoming quarterly reports for mentions of "AI-driven churn" or "pricing adjustments." These will be key indicators of how much further the repricing will go. Until the market reaches a consensus on the long-term profitability of the software sector in the age of AI, volatility is expected to remain a constant feature of the tech landscape [1].