The Trust Journal

Software and Payment Stocks Slump Following Analyst Warnings on AI Disruption

By Marcus ThorneMonday, February 23, 2026
5 min read 1 views

Market Reaction to Citrini Research Findings

Investors in the technology and financial sectors faced a sharp downturn as shares of major software and payment processing companies tumbled. The market movement followed a widely circulated analysis from the research firm Citrini, which highlighted growing concerns about how artificial intelligence (AI) could threaten current business models [1]. The report suggests that while AI is often seen as a growth driver, it may actually pose a significant structural risk to established firms that rely on traditional service structures.

The sell-off affected a broad range of companies, signaling a shift in investor sentiment toward the "Goldilocks" narrative of AI. Until recently, many traders focused primarily on the efficiency gains and new products AI could create. However, the Citrini post shifted focus toward the possibility that AI might automate away the need for specific software platforms or payment intermediaries entirely, leading to a rapid reassessment of stock valuations [2].

The Shift in the AI Narrative

For much of the past year, the technology sector has been buoyed by the promise of generative AI. Large-cap software companies were expected to integrate these tools to charge higher subscription fees. However, the latest analysis from Citrini suggests that AI could also democratize software creation, making it easier for companies to build internal tools rather than paying for expensive enterprise subscriptions [1]. This transition from "AI-enabled" to "AI-disrupted" has created clear winners and losers on the trading floor.

In the payments sector, the risks are equally pronounced. Payment processors traditionally act as the middle layer in financial transactions, taking a small fee for every exchange. The research indicates that AI-driven financial systems could eventually find ways to bypass these traditional rails. If AI agents take over the management of corporate finances, they may prioritize low-cost, direct transaction methods that exclude current industry leaders [2].

Impact on Software Valuations

The software-as-a-service (SaaS) industry is particularly vulnerable to the shifts mentioned in the Citrini report. Historically, these companies have traded at high multiples because of their recurring revenue streams and high customer retention. If AI tools allow smaller competitors to replicate the features of major platforms at a fraction of the cost, the pricing power of the industry giants could evaporate [1].

This trend has led institutional investors to re-examine their portfolios. Many are now looking for "moats"—competitive advantages that cannot be easily breached by a machine learning model. Companies that lack proprietary data or deep integration into customer workflows are seeing their stock prices suffer as the market adjusts for a future where coding and software management are increasingly automated [2].

Assessing the Risks for Payment Processors

Payment companies are facing a similar identity crisis. The Citrini post highlighted that the efficiency of AI could lead to a consolidation of financial services. If a single AI interface can handle accounting, tax, and payments, the need for a separate, fee-heavy payment gateway might diminish [1]. This fear has caused a notable dip in the shares of companies that have long been considered "safe" growth bets in the financial technology space.

Analysts are now watching closely to see how these firms respond. Some are attempting to pivot by acquiring AI startups or building their own proprietary models. However, the market remains skeptical of whether these legacy systems can innovate fast enough to stay ahead of specialized AI competitors. The drop in share prices reflects a growing belief that the current fee structures in the payments world may be unsustainable in the long term [2].

Future Outlook and What to Watch

Moving forward, the focus will remain on the upcoming earnings reports from major software and fintech firms. Investors will likely look for updates on how AI is impacting their customer churn rates and research and development costs. If companies can demonstrate that they are successfully using AI to lower their own costs while maintaining high prices, the market may stabilize. Conversely, any sign of slowing revenue growth could validate the warnings issued by Citrini [1].

The broader lesson from this market event is that the AI revolution is likely to be volatile. While the technology creates immense value, it also destroys existing value by making legacy systems obsolete. As the market continues to digest these risks, investors should expect more fluctuations in the software and payment sectors, which are now on the front lines of the AI disruption [2].